Business is booming

Well the IT industry seems to have taken off recently.

I was getting right into the Virtual Reality research and where it could go when all of a sudden tons of work came in.
I have been carrying on with search engine optimisation for a customer, which I may as well mention here:
Ahem! (advert coming up.)
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Anyway now thats out of the way, yeah I have also been having to take on employees. That is a change. All of a sudden I am trying to be my usual recluse code monkey, and now I am having to be in contact to get some others up to speed with us.

It's going great and after a few late nights and strong coffees I think we have come through it fairly unscathed.
We are still writing software applications and most of our customers are still based in the Anglia region, but we seem to be moving a lot more onto flash work now and intricate systems that uses a pretty front end.

Anyway I will try and keep a post in here about how the business is changing now. I am having to handle people, but for now I had best get back to it.

H

Virtual Reality is coming to a PC near you.

Hi again. A quick update to my blog now to show some of what I have been playing with since I wrote my first game to use the Wiimote and nunchuk.

It is obvious that the main intention of the Wiimote and Nunchuk is to provide the gamer with an input device that is a little more realistic than just a joypad with buttons. Part of the Wii's huge popularity at the moment is the fact that you can swing, punch and swoosh the control about and it reacts. People at the moment dont really care that the tennis game doesnt allow you to position your player on the court and tactically read what the other player is doing, as long as it hits the ball when you swing your Wiimote then that is enough for now.


So I had a play around with Wiimote and Nunchuk, and it brought back all of the memories of going to the sea front with my dad when I was a nipper and putting £2.00 (which was a fortune in them days) into the VR machines on the sea front arcades and playing a Dogfighting game with the huge Virtual Reality headsets on.
I find it a bit sad that Virtual Reality didnt take off as much in the end and fully blame the games console for this. Dont get me wrong I love the console, but it did mean that development was lost in the Arcade machine.

On another side note, whatever happened to those Sony Hologram Cowboy machines? They dissapeared off the face of the earth heheh.

Anyway I am detracting.
So I am sitting at home with my new Wiimote Game and I am wondering what can be done to make this kind of thing more immersive and more like Virtual Reality seeing as this is what is being hinted on with the Wii in the first place. I then remember that I have a projector, and some edimensional 3D shutter glasses, so I get them out to play and dust them off and I had a blast.
Now this is something I didnt expect, instead of just copying Wii games and motions, I am now probably the first person who has immersed themselves into a world stood in front of my wall (projector screen) which the shutter glasses makes look full 3D and I am boxing. I am actually seeing the boxing gloves in front of me swinging when I swing my arms. THIS IS GREAT.
And this got me excited.
Perhaps Virtual Reality could get a second wind and make a come back. So now I am thinking about all of the possibilities that a projector, 3D shutter glasses, a wiimote and a nunchuk could actually have, and how this could re crown the PC as the king of the games machines once again.

Before I go on, a brief bit about my games writing history:
I started off 20 years ago writing 2D games moving sprites around on the Commodore 64. I quickly progressed to using STOS on the Atari ST (for those of you not in the know it was a hacked about version of BASIC specifically meant for 2D games writing).
This was all schoolboy hobby stuff and never really went anywhere.
Since then I got my qualifications and got into the wide world of programming applications for business which consisted of loads of grey dialogue boxes with grey buttons that did the job but never looked very cool.
More recently most of the work has gone back to Web applications which although they still need to do the teccy stuff, now demand that they look cool, so programmers had to become designers and vice versa. It was at this time that I realised I could get back into the world of games development and away from the grey boxes. It is also true to say that it is no longer kids spending their £1.99 for a Mastertronic cassette tape down at the local newsagents, but it is a business that is big enough for people who know what they are doing to make a fair bit of money.

Well the good news is I havent forgotten my childhood dreams and I have got back into games development. I have a nice paying contract at the moment for a PC 3D game for a UK company (NDA stops me saying who) and I have had time to mess around with writing a small first game using the Wiimote and Nunchuk as inputs for my own curiosity. Check out previous Blog posts, and my fun stuff website covering it all here.




Needless to say without going down the Wiimote route too far I thought I would have a look and see what has been done specifically for the PC.

WOW - they have even better than the wiimote coming out. I have more details on my website here about my research into this, but I believe I have now taken my interest in this in a whole new direction, and instead of trying to lead a community of developers to make PC games that use Wiimotes, I want to take a closer look at the PC devices that can do far more, and then take a look at how to get ahead of the game and make the PC the ultimate Virtual Reality machine that could salute the Wii but at the same time, show up its limitations in a flash.

Anyway, I just wanted to get my thoughts down really. I need to get back on with some paid work, but the future of gaming looks really good, and I think my vote now goes back to the PC. The 360 and PS3 may have their time now, but PC is always going to be king as far as Virtual Reality fully immersive gaming is concerned.

Like I say check out my website here for a fuller explanation of the devices I have found and how these are going to shape the future of gaming.



Cheers,

L.

altFusion is now running on other domain names.

We have recently registered some other domain names.
I know that this doesn’t help out with Search Engine Optimisation for our main Cambridge and Peterborough Software IT website, but it does stop anybody else buying up the domains and hurting our web presence. Each domain also has their own page ranking for the pages inside them, and although I am not actively going to promote the other domains, they might bring more traffic in just by being there and allowing indexing over time.
Domains we have now registered and a brief description about that type of domain top level extension are:
1/
http://www.altfusion.biz/ - A general online business extension and altFusion is an IT online business.
2/
http://www.altfusion.net/ - A general extension to say we are on the Internet.
3/
http://www.altfusion.org/ - A worldwide organisation domain. As long as it isn’t postfixed with the uk subdomain then there aren’t restrictions on it like it having to be a charity organisation.
4/
http://www.altfusion.eu/ - A European Union domain extension, that suggests that altFusion is a European company that offers IT solutions and applications for the whole of Europe as well as the UK.
5/
http://www.altfusion.info/ - This is for an information website, and along with this blog I believe that altFusion can always be welcome to offer advice to somebody as well as to provide a full IT system or software application.

We dont see any need to register any other domain names at the moment.
Just as a side note, I have already mentioned that we have got a fun website filled with Games and Gadgets and Widgets and things to experiment with here.

Google Apps.

It was brought to my attention recently that Google Apps had re-branded and are now trying out different tools to help people with their web presence.
We wanted to register a new domain to have a play around with this, so I joined up and registered a test domain here:
Cambridge and Peterborough software developers test partner website.

So I signed up at the Google Apps pages, and registered the domain.

From the front menu there is a bit of confusion with 2 categories of pages to sort out. There is a link to sort out the start pages, and there is a link to sort out the web pages.

I didn’t know the difference, so I thought I would sort out the start pages seeing as it makes sense to start at the start.
What happened then was I sorted out the content, and put on a couple of blogs, a weather report, and a calendar.
I then waited to see this start page turn up at the http://www.altfuzion.com and after about a week, it still never turned up. It always stayed at start.altfuzion.com
So I went back and re visited the account and saw that the webpages were still blank even though the start page was set up. I then set up the webpages which at the moment is a title and a piece of text just introducing what I am trying to do with the Google Apps account.
That now does come up at the intended application URL.
Because I now have an ASP.NET (dot net) website that I don’t want to break so I will leave that alone, and I can now use www.altfuzion.com as a blank canvas to try out any number of tools and technologies.

I have found so far that Google states they do not give any preferential treatment to pages or websites that are held and created on Google Page Creator.
It just has the same precedence as any other website on the internet.

It should be worth mentioning: We have registered our test domain http://www.altfuzion.com to run through googlepages, although with my googlepages account I can actually register 4 domains in total to have other domains to experiment with. These domains are all within the http://########.googlepages.com area however so I don’t really see a need to explore this further, I will be sticking with http://www.altfuzion.com which points to http://www.altfuzion.com-a.googlepages.com/ only for my experiments.




I am now looking into Google Gadgets and Widgets to see what it is about, and there seems to be a wealth of Widgets that have been written for google pages.
Some of these are free and some are costly, but all are supposedly easy to install through my main Google Page Creator.
I am going to have a test page to hold gadgets and widgets that I will make public.
You can view my google widgets test page here.

Questions I have to be answered are:
Can I make a robots.txt and sitemap.XML ?
It does state there is 100MB of storage space. Can I upload pages directly to my space, or do I have to go through their interface.
If I can upload pages, can I upload aspx (ASP.NET) pages, or is there any kind of server side technology that I can utilize?
Is there any database technology that I can utilize on their storage space?

Problems with small software house businesses trying to get those larger contracts.

I don’t want this post to be a rant, because it is a serious question that I want to explore and invite comments on, to really try and find an answer to this problem.

The main underlying question is:
Why should we have to charge £1000+ a day to get the big contracts?
It's not a bad thing I guess if you can keep getting those contracts, but consider the following scenario:
Buying a car.
When buying a car you don’t go for the cheapest because you perhaps want a little bit of luxury (say an air bag and an alarm).
You wouldn’t buy the most expensive car because you know that in this industry you can sometimes pay a lot for essentially the badge on the bonnet.
So you would read reviews, and take test drives and weigh it up and try and find something in the middle that offers good value for money.


So there is a massive difference between the car (and other) industry and the software industry that I would like to try and highlight.

After spending my time in the saddle getting experience working on some very large projects I can confidently say that I know what I am doing.
Some of my systems are now being used in the front line of today's technology, and I am proud to be able to point out different solutions and say "I did that". What’s more, I did it correctly, and it is still useful many years later.
As well as the bespoke software solutions that I have provided with my company, I had written many huge systems while working for other companies.
I wrote the system that automates Sunblest bakeries, so all bread including Kingsmill is made on my SCADA system. Its the same for Quavers crisps, and a lot of Britain’s pasta.
I wrote simulators and emulator device drivers for Hitachi smart cards and micro controllers, so I can say that today's state of technology with the microchip and smart card systems is partly (maybe even largely) thanks to tools that I generated.
I have also had input to the Ministry of Defence and know that systems I wrote for them are still being used today to help defend our country (Details are bound by the official secrets act).
And I wrote some of the tools for the initial Tandem systems that were the building blocks for online banking.


So now that I own my own business, why do I face problems when trying to sell my skills to a large company for a cheaper price than other software houses that have half of our experience?
This is an interesting question at the moment, and I think it can have a lot to do with the first impression given merely by the quote.
When a small business like mine tries to approach a customer to let them know that we are the best people to provide their software system, then we can always hit a problem because we are competing with professional sales staff from other companies. I know that when trying to sell something then, a sales professional is going to be better than a software engineer, but is that really what the customer wants? Problems that can arise from this is that the software engineers cannot actually provide half of the ‘blag’ that a sales person has said to get the job, and this is where projects fall down (NHS and Passport office are prime examples).
So on top of a sales professional knowing to say exactly what the customer wants to hear, what else could be tipping the scales away from small businesses on getting these contracts?
I know that larger software provider companies have many expenses including the following: employing a sales team, an accountant, a secretary, the director probably doesn’t know too much about computers but will take his wage, and the office rental. This will all have to come out of an invoice for work. The actual percentage of software engineers that will be doing the useful work that the customer is paying for probably makes up only 50% of the company expenses.
After looking at some of these larger jobs that have gone wrong like the NHS system, and the Passport office I can see clearly what went wrong, and where the inexperience was. I can probably take a guess that it was a very good sales person / consultant that sold the system to the customer while the actual experience of the programmers / team just couldn’t match the blag. The result of this is there is a system that has cost millions, but is of no use to anyone, and it will end up costing double to rewrite it to a state that it can be used.
Its not just these high profile jobs however, I see it everywhere in the current climate. A leading motor breakdown recovery company has just changed their computer system to automate everything and it isn't working. The offices are still working on paper 2 months after the system was supposed to be commissioned because once going live, the software providers realise that all of the current smaller systems just cannot talk to each other. So in reality - these solutions have sent the business 2 steps backwards.

So to highlight the problem again:
When I am in competition with a sales person giving it the spiel about what his team can do and why he is charging £1200 per day, how can I convince the customer that the reason I am charging under half of that is because I want his money to be spent on the solution, and not the running of all areas of my business.
How can I get the customer over the first impression of us being a small two bit software house, and gain confidence that we have a fantastic customer satisfaction rate?
Finally how can I convince him that this job isn't beyond our capabilities?

Do I just double my prices? I know that when approaching big companies in the past that we have been ignored purely on the quote. One of our quotes was a quarter of another company and I received a phone call telling me that I may not appreciate just how big the system was. The truth was I knew what was involved perhaps more than the sales person that sold them the solution.
Without naming names that was for a London borough community website, and a year and a half later, I still haven’t seen the finished product live. I confidently said I would have it finished mid 2006 if I was to do it.
Another large chocolate manufacturer rejected a quote purely because we didn’t have a permanent office and overheads like the accountants, sales staff, and all of the other things that cost money but don’t produce useful systems or end products.
We always lose out on government solutions, even though we have successfully produced these solutions in the past while working through other companies.

I guess half of this business is actually blag. If you can learn to give a customer a bit of flannel and make out that you are selling a prestige badge (back to the cars analogy) then you will have more chance of landing the work. So double your prices for no reason and all of a sudden the customer thinks "They must be good". It seems to speak volumes over actual reputation and previous work.

I'm not too sure about how to get this perception of badge prestige. Can it be done with image, and a nice website? I think that makes a good first impression, but ultimately you are going to need a bit of the expertise in schmoozing to be able to win over the customer and land that contract.

It perhaps goes to show that the age of getting out there and networking isn’t dead yet, and face to face will always take you higher than online marketing.

I have put down some interesting thoughts here, and I have raised some questions in my own mind while writing this. I will come back to this topic, later on. For now I want to keep trying with the online marketing question and see where I can take us before I jump into the sales world of ‘blagging’.

Please feel free to comment on anything you have read in this blog.