Now the world looks to be coming through the recession, we at altFusion are looking to strengthen our brand to become one of the leading developers of new technologies. We want to be at the forefront of building new and innovative online and offline systems.
The sign that we expanded (doubled in size) as a company right in the middle of the recession shows that our customers must like what we do and think we are value for money.
Now we have a good regular base of design houses and IT companies that call upon us for our knowledge and skill set, we want to utilise that cushion, and dictate some of the future of Information Technology.
We have a multitude of top secret good ideas and we are used to hearing others say they have the next "Facebook" of the X industry, and would we like a share in their possible profits once they are rich by developing it for free?
Well we have the next "altFusion" of the software industry, and when we get our revenue to a level where we can fund a couple of our developers outside of the bread and butter work, you will start to see some of it.
Regards,
The experts.
Showing posts with label IT. Show all posts
Showing posts with label IT. Show all posts
Wednesday, 3 February 2010
Wednesday, 16 January 2008
Is it worth grabbing small website jobs any more?
We've been doing small business websites, which used to be bread and butter work, especially when we were sole traders. But recently we've been making the decision to throw back some of these jobs, and give more of an advice role in the customer producing their own websites.
More often than not, the customer doesn't appreciate the work involved in doing something like set up a simple website, with contacts page, and allowing to change content on a few pages. Perhaps adding a gallery for uploading previous work.
By the time we tie down branding and logo, ease of use, navigation, and guiding the users eyes around the pages. Then building the structure and the admin side CMS, and making it SEO friendly (W3 standards, and all the Google toys set up) your looking at minimum 3 days work so over a grand and creeping up to 6K.
The customers response might be:
"Ooooph I only want a 6 page website, I was thinking more along the lines of 3 or 400 sheets?"
So is the market coming to an end for this sized customer?
We used to always take work on, and thought as long as work was coming our way then we couldn't fail.
However, this end of the market, the small business that wants an online presence, or has had a simple electronic business card type website for years and wants a little more now, is turning into a non profit minimum wage job. If another design house does manage to sell the solution at a higher price then they take the profit and pass the technical stuff to us. Either way we get squeezed to produce the mechanics. Looking to the future, it becomes hard to see how the business is going to boom. The customers are seeing more and more automatic tools for creating templated sites, and wonder why a tailoring company charges so much. They are right to feel this too, the tools out there to get yourself a web presence or online shop are now vast, and it might be better for customers to take a little time and do it themselves, or employ a student at a cheaper rate to set up the CMS packages for them.
We are now actively turning them away and giving more of an advice service to get them to use tools such as Google Apps.
We did ask, should we be developing more of a generic CMS system ourselves that allows us to quickly knock out a website for someone, but over the last 10 years I have known at least 2 other businesses that have wanted this. The theory is back 15 years ago when I was doing my Computer Science Degree, the new buzzword was Object Oriented Programming. It was this great new thing utilising Borland C++, and was the wave of the future. It was going to allow us to create objects and eventually these objects can all be pulled off of the shelf and plugged into each other making systems development easier.
Well that never really went according to plan, the way the university envisaged it, although we do write code for reuse ability, chances are when we come to reuse it, there is some new way, or new technology we have to consider and so rewrite or even recreate the object.
But like I say other companies have tried and failed at CMS systems, and when I see the successful ones (Kentico, Sharepoint, or Commonspot) then to accommodate for all of the individual things a customer might want, these have turned into a programming language in their own right that could easily have a training course purely for themselves, so have moved away from the easy off the shelf packages they first tried to be.
So where is the money now at in IT?
We are skilled, I can get a computer to do anything, so if I try and leave the minimum wage market of programming websites for other Small Businesses, then where can I go to grab the big bucks?
Creating our own products of interest to a market and getting funding.
Recently I was on a stand at the Thames Gateway Forum (ExCel centre), and competing with Gordon Brown and Ken Livingston's speeches to get my presentation across. I got loads of interest. I used to attend early morning BMI meetings and have a coffee and see how many business cards I can pass out in an hour. I hear of stories in these circles of other people in my position who secured x.x million pounds from some organisation to build something that I can do for a quarter of the price (which I have already proved by taking the audio visual system from Portcullis house, and rewriting it for a fraction of the cost for the Houses of Parliament).
How does anybody else ramp up their business to keep getting those large clients?
I see two answers, either we have to bite the bullet and employ a salesman. I know, last time I said I didn't want to go down that route, but I am now starting to see they do have a value to a team, in that they get right to the person holding the purse strings, and evaluate how much they can charge usually quite successfully. Then we can target the bigger businesses that have money to spend. Secondly we produce a product ourselves and resell it. Now that is a hard one. We have a few ideas that I have mentioned in previous blogs like the Wiimote for PC applications, and more recently we chased the idea of a Virtual Reality cricket trainer, but after research saw that we were a couple of years too late with that idea. :)
I believe we are a lot more technical than just a company that bangs out standard website templates, and we now need to consciously move away from that reputation and plant ourselves firmly in the market that can engineer full systems. We have come close to some of these dream jobs, like once I almost got to travel to Spain to kit out a posh yacht with full on automation. Once again I am wondering if we might be losing out on this slice of the cake due to underpricing ourselves which in turn undersells our skills.
I am not a cold caller, so am at present trying a bit of networking on UK forums to see what might come of it, but if any of you successful entrepreneurs out there want to give me some advice then please leave a comment.
Anyway, rant / findings over for now.
Lets try a little marketing and see what I can drum up.
Cheers for reading,
Lindsay.
More often than not, the customer doesn't appreciate the work involved in doing something like set up a simple website, with contacts page, and allowing to change content on a few pages. Perhaps adding a gallery for uploading previous work.
By the time we tie down branding and logo, ease of use, navigation, and guiding the users eyes around the pages. Then building the structure and the admin side CMS, and making it SEO friendly (W3 standards, and all the Google toys set up) your looking at minimum 3 days work so over a grand and creeping up to 6K.
The customers response might be:
"Ooooph I only want a 6 page website, I was thinking more along the lines of 3 or 400 sheets?"
So is the market coming to an end for this sized customer?
We used to always take work on, and thought as long as work was coming our way then we couldn't fail.
However, this end of the market, the small business that wants an online presence, or has had a simple electronic business card type website for years and wants a little more now, is turning into a non profit minimum wage job. If another design house does manage to sell the solution at a higher price then they take the profit and pass the technical stuff to us. Either way we get squeezed to produce the mechanics. Looking to the future, it becomes hard to see how the business is going to boom. The customers are seeing more and more automatic tools for creating templated sites, and wonder why a tailoring company charges so much. They are right to feel this too, the tools out there to get yourself a web presence or online shop are now vast, and it might be better for customers to take a little time and do it themselves, or employ a student at a cheaper rate to set up the CMS packages for them.
We are now actively turning them away and giving more of an advice service to get them to use tools such as Google Apps.
We did ask, should we be developing more of a generic CMS system ourselves that allows us to quickly knock out a website for someone, but over the last 10 years I have known at least 2 other businesses that have wanted this. The theory is back 15 years ago when I was doing my Computer Science Degree, the new buzzword was Object Oriented Programming. It was this great new thing utilising Borland C++, and was the wave of the future. It was going to allow us to create objects and eventually these objects can all be pulled off of the shelf and plugged into each other making systems development easier.
Well that never really went according to plan, the way the university envisaged it, although we do write code for reuse ability, chances are when we come to reuse it, there is some new way, or new technology we have to consider and so rewrite or even recreate the object.
But like I say other companies have tried and failed at CMS systems, and when I see the successful ones (Kentico, Sharepoint, or Commonspot) then to accommodate for all of the individual things a customer might want, these have turned into a programming language in their own right that could easily have a training course purely for themselves, so have moved away from the easy off the shelf packages they first tried to be.
So where is the money now at in IT?
We are skilled, I can get a computer to do anything, so if I try and leave the minimum wage market of programming websites for other Small Businesses, then where can I go to grab the big bucks?
Creating our own products of interest to a market and getting funding.
Recently I was on a stand at the Thames Gateway Forum (ExCel centre), and competing with Gordon Brown and Ken Livingston's speeches to get my presentation across. I got loads of interest. I used to attend early morning BMI meetings and have a coffee and see how many business cards I can pass out in an hour. I hear of stories in these circles of other people in my position who secured x.x million pounds from some organisation to build something that I can do for a quarter of the price (which I have already proved by taking the audio visual system from Portcullis house, and rewriting it for a fraction of the cost for the Houses of Parliament).
How does anybody else ramp up their business to keep getting those large clients?
I see two answers, either we have to bite the bullet and employ a salesman. I know, last time I said I didn't want to go down that route, but I am now starting to see they do have a value to a team, in that they get right to the person holding the purse strings, and evaluate how much they can charge usually quite successfully. Then we can target the bigger businesses that have money to spend. Secondly we produce a product ourselves and resell it. Now that is a hard one. We have a few ideas that I have mentioned in previous blogs like the Wiimote for PC applications, and more recently we chased the idea of a Virtual Reality cricket trainer, but after research saw that we were a couple of years too late with that idea. :)
I believe we are a lot more technical than just a company that bangs out standard website templates, and we now need to consciously move away from that reputation and plant ourselves firmly in the market that can engineer full systems. We have come close to some of these dream jobs, like once I almost got to travel to Spain to kit out a posh yacht with full on automation. Once again I am wondering if we might be losing out on this slice of the cake due to underpricing ourselves which in turn undersells our skills.
I am not a cold caller, so am at present trying a bit of networking on UK forums to see what might come of it, but if any of you successful entrepreneurs out there want to give me some advice then please leave a comment.
Anyway, rant / findings over for now.
Lets try a little marketing and see what I can drum up.
Cheers for reading,
Lindsay.
Monday, 1 October 2007
My dad said grow up stupid. So I did... Duuurr :)
Well we are growing at a good pace now, and I can see that there are some things you have to really make sure you keep a control of as a company before they get out of hand.
I guess you have to decide how large you want to get as a company and where your 5 year plan will take you.
Do you want an office with permanent employees?
Do you want to spend all your time on the golf course making the deals?
Do you want to remain a code monkey?
It started off that we, like most other small companies didn’t want to refuse any work, because why would you turn down business if it is coming in?
It then gets to the stage where you find out you are spending a good 50% of your time on the phone and in meetings procuring new work, and a lot of the remaining time project leading teams to carry out the work on jobs you have mapped out.
It then dawns on you that you are now spending less and less time doing the thing you love, using tools to solve problems. I love sitting down at a machine, and I have a language/technology to use to get a PC to do something by the end of the day. I treat it like a puzzle every day, and that is a love of my work and the reason that I can spend my working life sitting in front of a monitor. I am not a person that wants to be spending my time running an office and getting the deals.
There are some people who are brilliant at schmoozing, and I am happy to leave procurement to them. As long as we don’t get to the company situation where we have a salesman who doesn’t have a clue about the technology and undersells something that they blagged.
So now where do we go from here? We have to be careful in that me and my Business partner Dave both keep control of the work that comes in, and that we are the ones that sets up the skeleton structures, and plan and runs the teams to solve the systems. This means that we keep the control over how problems are being solved. I guess we now have to look at our company size and say we now have the opportunity to grow very quickly, and a very important part of that growth is keeping control and not letting everything spiral.
We now have a very nice bank of repeat customers, and the word of mouth reputation is spreading exponentially. That is allowing us the freedom to pick and choose the type of extra work that we go for, and we are even getting to the stage now where we may be able to think about writing some of our own products to launch out to the mass market place and see how our ideas fair. That is where I think our BIG money lies.
As one fine philosopher once said:
This time next year Rodney, we'll be millionaires.
Aaah well, back to work. I have a doozy of a problem to solve and a smile on my face.
I guess you have to decide how large you want to get as a company and where your 5 year plan will take you.
Do you want an office with permanent employees?
Do you want to spend all your time on the golf course making the deals?
Do you want to remain a code monkey?
It started off that we, like most other small companies didn’t want to refuse any work, because why would you turn down business if it is coming in?
It then gets to the stage where you find out you are spending a good 50% of your time on the phone and in meetings procuring new work, and a lot of the remaining time project leading teams to carry out the work on jobs you have mapped out.
It then dawns on you that you are now spending less and less time doing the thing you love, using tools to solve problems. I love sitting down at a machine, and I have a language/technology to use to get a PC to do something by the end of the day. I treat it like a puzzle every day, and that is a love of my work and the reason that I can spend my working life sitting in front of a monitor. I am not a person that wants to be spending my time running an office and getting the deals.
There are some people who are brilliant at schmoozing, and I am happy to leave procurement to them. As long as we don’t get to the company situation where we have a salesman who doesn’t have a clue about the technology and undersells something that they blagged.
So now where do we go from here? We have to be careful in that me and my Business partner Dave both keep control of the work that comes in, and that we are the ones that sets up the skeleton structures, and plan and runs the teams to solve the systems. This means that we keep the control over how problems are being solved. I guess we now have to look at our company size and say we now have the opportunity to grow very quickly, and a very important part of that growth is keeping control and not letting everything spiral.
We now have a very nice bank of repeat customers, and the word of mouth reputation is spreading exponentially. That is allowing us the freedom to pick and choose the type of extra work that we go for, and we are even getting to the stage now where we may be able to think about writing some of our own products to launch out to the mass market place and see how our ideas fair. That is where I think our BIG money lies.
As one fine philosopher once said:
This time next year Rodney, we'll be millionaires.
Aaah well, back to work. I have a doozy of a problem to solve and a smile on my face.
Friday, 15 June 2007
Business is booming
Well the IT industry seems to have taken off recently.
I was getting right into the Virtual Reality research and where it could go when all of a sudden tons of work came in.
I have been carrying on with search engine optimisation for a customer, which I may as well mention here:
Ahem! (advert coming up.)
For all your CIM, Marketing qualifications, and Chartered Institute of Marketing courses, we offer Distance learning to get your diploma. Check out our corporate deals.
Anyway now thats out of the way, yeah I have also been having to take on employees. That is a change. All of a sudden I am trying to be my usual recluse code monkey, and now I am having to be in contact to get some others up to speed with us.
It's going great and after a few late nights and strong coffees I think we have come through it fairly unscathed.
We are still writing software applications and most of our customers are still based in the Anglia region, but we seem to be moving a lot more onto flash work now and intricate systems that uses a pretty front end.
Anyway I will try and keep a post in here about how the business is changing now. I am having to handle people, but for now I had best get back to it.
H
I was getting right into the Virtual Reality research and where it could go when all of a sudden tons of work came in.
I have been carrying on with search engine optimisation for a customer, which I may as well mention here:
Ahem! (advert coming up.)
For all your CIM, Marketing qualifications, and Chartered Institute of Marketing courses, we offer Distance learning to get your diploma. Check out our corporate deals.
Anyway now thats out of the way, yeah I have also been having to take on employees. That is a change. All of a sudden I am trying to be my usual recluse code monkey, and now I am having to be in contact to get some others up to speed with us.
It's going great and after a few late nights and strong coffees I think we have come through it fairly unscathed.
We are still writing software applications and most of our customers are still based in the Anglia region, but we seem to be moving a lot more onto flash work now and intricate systems that uses a pretty front end.
Anyway I will try and keep a post in here about how the business is changing now. I am having to handle people, but for now I had best get back to it.
H
Wednesday, 11 April 2007
My first PC Wiimote and Nunchuk Game
I have done it.
I am so proud.
To be honest anybody looking at it may think that it looks like a load of old pants, but I dont care. There was a fair bit of work involved, but I have completed my first game using a Wiimote and a Nunchuk to control it.
At the moment I havent sorted out the 3D engine license to mass release it so it is playable for people who have a license for the TV3D engine only.
I intend to let anybody have the source code who wants it and who wants to play around with it and make their own additions to it. If you do make any changes then could you please let me know either in this blog or on my website to let me know what other people want from wiimote games.
Anyway the game:
It is basically a punching game. I thought along the lines of the punching games at an arcade where you punch as hard as you can and see the results on the screen.
When you start up the game you will see a smiley face and a couple of boxing gloves and you punch using the Wiimote and the Nunchuk to cause damange to the face.
I want to take this oppurtunity to thank Terry Bailey for supplying the 3D boxing gloves as I am not very good at 3D modelling. I may colour them in at some point if this game starts to prove popular with anybody.
After a determined amount of damage has been caused then you will get a final score on how long it took you to knock Mr Happy out.
You can walk around using the Wiimote direction buttons and you can look around using the Nunchuk Joystick.
Because the Wiimote and Nunchuk are secondary controls then you can also control the game using the PC (using the mouse and cursor keys to move and look around and using the I and P buttons to punch).
It has taught me a lot, especially the intricacies that are involved with understanding the acceleration readings that comes from a controller and translating that information to an in game action.
I may take this game further and add multiple faces that you can hit, and make the images editable so that you can use your own images to punch which might make a nice little stress reliever for some people. I may leave it here and move onto a different game and try out some other types of Wiimote and Nunchuk motions. I havent decided yet.
But if you want to have a play, then please feel free to get the game from my Wiimote Games section of my fun website here:
If you want to leave any comments or ideas then please feel free to leave them on the message section of my website here: Or email me through our Main Software Development Website contacts page here:
Thanks,
L.
I am so proud.
To be honest anybody looking at it may think that it looks like a load of old pants, but I dont care. There was a fair bit of work involved, but I have completed my first game using a Wiimote and a Nunchuk to control it.
At the moment I havent sorted out the 3D engine license to mass release it so it is playable for people who have a license for the TV3D engine only.
I intend to let anybody have the source code who wants it and who wants to play around with it and make their own additions to it. If you do make any changes then could you please let me know either in this blog or on my website to let me know what other people want from wiimote games.
Anyway the game:
It is basically a punching game. I thought along the lines of the punching games at an arcade where you punch as hard as you can and see the results on the screen.
When you start up the game you will see a smiley face and a couple of boxing gloves and you punch using the Wiimote and the Nunchuk to cause damange to the face.
I want to take this oppurtunity to thank Terry Bailey for supplying the 3D boxing gloves as I am not very good at 3D modelling. I may colour them in at some point if this game starts to prove popular with anybody.
After a determined amount of damage has been caused then you will get a final score on how long it took you to knock Mr Happy out.
You can walk around using the Wiimote direction buttons and you can look around using the Nunchuk Joystick.
Because the Wiimote and Nunchuk are secondary controls then you can also control the game using the PC (using the mouse and cursor keys to move and look around and using the I and P buttons to punch).
It has taught me a lot, especially the intricacies that are involved with understanding the acceleration readings that comes from a controller and translating that information to an in game action.
I may take this game further and add multiple faces that you can hit, and make the images editable so that you can use your own images to punch which might make a nice little stress reliever for some people. I may leave it here and move onto a different game and try out some other types of Wiimote and Nunchuk motions. I havent decided yet.
But if you want to have a play, then please feel free to get the game from my Wiimote Games section of my fun website here:
If you want to leave any comments or ideas then please feel free to leave them on the message section of my website here: Or email me through our Main Software Development Website contacts page here:
Thanks,
L.
Friday, 30 March 2007
Wiimote PC 3d Games controller motion logger
This is an update for where I am with writing PC Games that utilise the Wiimote and Nunchuk.
I firstly got a blank 3D world going in TrueVision3D which I have mentioned on the previous post. Once I had this world with a wiimote and my banana I realised that it is actually a difficult task to study the acceleration outputs of the wiimote and nunchuk and to translate them into motions in a 3D world.
I decided to implement the C# WiimoteLib version 1.0.1.0 from Brian Peek (thanks Brian). There is a test program that comes with his driver that displays all of the outputs of the Wiimote and Nunchuk in a nice little windows application. I have taken that test program and edited it a bit to give me some reuslts that I want to find useful and use for motion translations with my 3D games. The outputs displayed that I am interested in are straight forward float numbers showing the X,Y, and Z axis accelerations of the Wiimote and Nunchuk (-0.5 to +0.5 in strength). I figured that there would be some kind of a pattern to these outputs that would be the same for certain motions. To demonstrate what I have changed in Brians test code consider the following: Lets say you want to play a game like fishing and essentially you want to cast out the rod. Firstly you will raise the wiimote so it will rotate slowly upwards while being raised about 1 foot. Then as it is stationary the only acceleration will be gravity (9.81 metres per second squared in the vertical direction). Then as you whip it acceleration will change to downwards in the vertical and the wiimote will rotate again back to its starting position. This whole motion will show 3 patterns of accelerations, so you can then say when the player is doing a cast because the wiimote outputs will be in a similar pattern to this varying in strength.
I have written a program to try and help me to log all of these motion patterns that I need, and full details of it can be seen here on the Wiimote PC Games section of my fun stuff website.
The next phase should be incorporating these movements to my character in my 3D world and then I can give this character some tasks. Most probably breaking things and smashing stuff up to start with as the punching motion is a fairly straight forward one to get right and measure player strength.
Cheers,
L.
I firstly got a blank 3D world going in TrueVision3D which I have mentioned on the previous post. Once I had this world with a wiimote and my banana I realised that it is actually a difficult task to study the acceleration outputs of the wiimote and nunchuk and to translate them into motions in a 3D world.
I decided to implement the C# WiimoteLib version 1.0.1.0 from Brian Peek (thanks Brian). There is a test program that comes with his driver that displays all of the outputs of the Wiimote and Nunchuk in a nice little windows application. I have taken that test program and edited it a bit to give me some reuslts that I want to find useful and use for motion translations with my 3D games. The outputs displayed that I am interested in are straight forward float numbers showing the X,Y, and Z axis accelerations of the Wiimote and Nunchuk (-0.5 to +0.5 in strength). I figured that there would be some kind of a pattern to these outputs that would be the same for certain motions. To demonstrate what I have changed in Brians test code consider the following: Lets say you want to play a game like fishing and essentially you want to cast out the rod. Firstly you will raise the wiimote so it will rotate slowly upwards while being raised about 1 foot. Then as it is stationary the only acceleration will be gravity (9.81 metres per second squared in the vertical direction). Then as you whip it acceleration will change to downwards in the vertical and the wiimote will rotate again back to its starting position. This whole motion will show 3 patterns of accelerations, so you can then say when the player is doing a cast because the wiimote outputs will be in a similar pattern to this varying in strength.
I have written a program to try and help me to log all of these motion patterns that I need, and full details of it can be seen here on the Wiimote PC Games section of my fun stuff website.
The next phase should be incorporating these movements to my character in my 3D world and then I can give this character some tasks. Most probably breaking things and smashing stuff up to start with as the punching motion is a fairly straight forward one to get right and measure player strength.
Cheers,
L.
Friday, 16 March 2007
Wiimote and Nunchuk applications on the PC
I have had a couple of days spare between jobs and I thought about some viral marketing for our sister website for fun and useful applications to experiment with. Partly because it is always good for a company, but also because it gives me a chance to write something funky and fun.
Games are always a passion of mine, and I have gained some skills recently with the Truevision 3D games engine, specifically to do with First Person Shooter (FPS) style gameplay. While looking around I became amazed by the breakthrough that has been made with getting the nintendo wii controls to work on a PC. There seems to be a few drivers emerging now and I have had a look at them to see what would aid me the best in a C# set of PC 3D games.
The best used wiimote driver has to be the GlovePIE set up.
I have found problems with this, in that you have to run the GlovePIE program and run a script before you can run your own program. This is too fidly for me. I then saw that somebody had embedded a wiimote driver inside a Half Life 2 mod which looked much better. They havent released their source code yet, so I have had to look elsewhere.
At the moment I am settling on one of two solutions:
1- A C++ driver that I should be able to translate to C# and embed
2- A C# driver.
I think I will go for the C# one because I believe that includes nunchuk support.
I think these drivers will be getting better and more robust. If they could attempt an auto pair setup with the wiimotes then that would be excellent but for now, you have to go through pairing the wiimote yourself before running any code. A quick hint on doing this is hold down the wiimote buttons 1+2, and add bluetooth device, then skip pairing and click finish, the wiimote should now be useable with your PC (I know some bluetooth stacks have had problems with this but I now think that these issues are fixed).
Anyway onto the game. The control is excellent, I have played around with oscillators and seen exactly what the PC reads when the wii is held in all manor of positions and moved.
I am not using the sensor bar for the main reason that I would like it if somebody could just go and buy a wiimote for around £30 and start using it on the PC. The sensor bar is only for steadying the pointer anyway so it isnt needed for the types of games I am thinking of doing.
This does lead me to think that there could be a whole new market opening up here for the PC gaming market. Nintendo have recently announced that they are selling their games development kits for around $2000, which while it is a lot cheaper than development kits for other consoles, it still isn't as cheap as Visual C# Express for the PC (its free). This means there is guaranteed to be a lot more homebrewers ready to develop games on the PC platform but using the wiimote's original input style. It also means there is a much bigger audience for the games.
While trying to find out the legalities with this and what Nintendo may try and do about it, I have come to the conlcusion that if I write a game for the PC, but it also caters for wiimote and nunchuk controlling then that should keep me legal as far as releasing any games to the masses.
I didnt want to get bogged down with the 3D graphics, and game design yet until I was sure that all pieces of the puzzle would work together. So for my first test I have so far put together a little world that you can run around, and in front of you are two objects: A wiimote, and a banana. These items were grabbed from the Google sketchup warehouse, there is no nunchuk there so that is why I chose a banana as it is a similar shape. At the moment the objects mimmick what the user is doing with the wiimote and nunchuk so I am now at a stage where I can introduce objects and physics and rules into the world to come up with some games.
My world screens:
I will keep my findings updated here and on my nintendo wii PC DOTNET section of our sister website. Next I will start to introduce some more objects, and physics and rules.
I dont want to list the ideas as I want to be the first to do them.
Cheers,
altFusion team.
Games are always a passion of mine, and I have gained some skills recently with the Truevision 3D games engine, specifically to do with First Person Shooter (FPS) style gameplay. While looking around I became amazed by the breakthrough that has been made with getting the nintendo wii controls to work on a PC. There seems to be a few drivers emerging now and I have had a look at them to see what would aid me the best in a C# set of PC 3D games.
The best used wiimote driver has to be the GlovePIE set up.
I have found problems with this, in that you have to run the GlovePIE program and run a script before you can run your own program. This is too fidly for me. I then saw that somebody had embedded a wiimote driver inside a Half Life 2 mod which looked much better. They havent released their source code yet, so I have had to look elsewhere.
At the moment I am settling on one of two solutions:
1- A C++ driver that I should be able to translate to C# and embed
2- A C# driver.
I think I will go for the C# one because I believe that includes nunchuk support.
I think these drivers will be getting better and more robust. If they could attempt an auto pair setup with the wiimotes then that would be excellent but for now, you have to go through pairing the wiimote yourself before running any code. A quick hint on doing this is hold down the wiimote buttons 1+2, and add bluetooth device, then skip pairing and click finish, the wiimote should now be useable with your PC (I know some bluetooth stacks have had problems with this but I now think that these issues are fixed).
Anyway onto the game. The control is excellent, I have played around with oscillators and seen exactly what the PC reads when the wii is held in all manor of positions and moved.
I am not using the sensor bar for the main reason that I would like it if somebody could just go and buy a wiimote for around £30 and start using it on the PC. The sensor bar is only for steadying the pointer anyway so it isnt needed for the types of games I am thinking of doing.
This does lead me to think that there could be a whole new market opening up here for the PC gaming market. Nintendo have recently announced that they are selling their games development kits for around $2000, which while it is a lot cheaper than development kits for other consoles, it still isn't as cheap as Visual C# Express for the PC (its free). This means there is guaranteed to be a lot more homebrewers ready to develop games on the PC platform but using the wiimote's original input style. It also means there is a much bigger audience for the games.
While trying to find out the legalities with this and what Nintendo may try and do about it, I have come to the conlcusion that if I write a game for the PC, but it also caters for wiimote and nunchuk controlling then that should keep me legal as far as releasing any games to the masses.
I didnt want to get bogged down with the 3D graphics, and game design yet until I was sure that all pieces of the puzzle would work together. So for my first test I have so far put together a little world that you can run around, and in front of you are two objects: A wiimote, and a banana. These items were grabbed from the Google sketchup warehouse, there is no nunchuk there so that is why I chose a banana as it is a similar shape. At the moment the objects mimmick what the user is doing with the wiimote and nunchuk so I am now at a stage where I can introduce objects and physics and rules into the world to come up with some games.
My world screens:
I will keep my findings updated here and on my nintendo wii PC DOTNET section of our sister website. Next I will start to introduce some more objects, and physics and rules.
I dont want to list the ideas as I want to be the first to do them.
Cheers,
altFusion team.
Monday, 12 March 2007
altFusion is now running on other domain names.
We have recently registered some other domain names.
I know that this doesn’t help out with Search Engine Optimisation for our main Cambridge and Peterborough Software IT website, but it does stop anybody else buying up the domains and hurting our web presence. Each domain also has their own page ranking for the pages inside them, and although I am not actively going to promote the other domains, they might bring more traffic in just by being there and allowing indexing over time.
Domains we have now registered and a brief description about that type of domain top level extension are:
1/
http://www.altfusion.biz/ - A general online business extension and altFusion is an IT online business.
2/
http://www.altfusion.net/ - A general extension to say we are on the Internet.
3/
http://www.altfusion.org/ - A worldwide organisation domain. As long as it isn’t postfixed with the uk subdomain then there aren’t restrictions on it like it having to be a charity organisation.
4/
http://www.altfusion.eu/ - A European Union domain extension, that suggests that altFusion is a European company that offers IT solutions and applications for the whole of Europe as well as the UK.
5/
http://www.altfusion.info/ - This is for an information website, and along with this blog I believe that altFusion can always be welcome to offer advice to somebody as well as to provide a full IT system or software application.
We dont see any need to register any other domain names at the moment.
Just as a side note, I have already mentioned that we have got a fun website filled with Games and Gadgets and Widgets and things to experiment with here.
I know that this doesn’t help out with Search Engine Optimisation for our main Cambridge and Peterborough Software IT website, but it does stop anybody else buying up the domains and hurting our web presence. Each domain also has their own page ranking for the pages inside them, and although I am not actively going to promote the other domains, they might bring more traffic in just by being there and allowing indexing over time.
Domains we have now registered and a brief description about that type of domain top level extension are:
1/
http://www.altfusion.biz/ - A general online business extension and altFusion is an IT online business.
2/
http://www.altfusion.net/ - A general extension to say we are on the Internet.
3/
http://www.altfusion.org/ - A worldwide organisation domain. As long as it isn’t postfixed with the uk subdomain then there aren’t restrictions on it like it having to be a charity organisation.
4/
http://www.altfusion.eu/ - A European Union domain extension, that suggests that altFusion is a European company that offers IT solutions and applications for the whole of Europe as well as the UK.
5/
http://www.altfusion.info/ - This is for an information website, and along with this blog I believe that altFusion can always be welcome to offer advice to somebody as well as to provide a full IT system or software application.
We dont see any need to register any other domain names at the moment.
Just as a side note, I have already mentioned that we have got a fun website filled with Games and Gadgets and Widgets and things to experiment with here.
Friday, 2 March 2007
Problems with small software house businesses trying to get those larger contracts.
I don’t want this post to be a rant, because it is a serious question that I want to explore and invite comments on, to really try and find an answer to this problem.
The main underlying question is:
Why should we have to charge £1000+ a day to get the big contracts?
It's not a bad thing I guess if you can keep getting those contracts, but consider the following scenario:
Buying a car.
When buying a car you don’t go for the cheapest because you perhaps want a little bit of luxury (say an air bag and an alarm).
You wouldn’t buy the most expensive car because you know that in this industry you can sometimes pay a lot for essentially the badge on the bonnet.
So you would read reviews, and take test drives and weigh it up and try and find something in the middle that offers good value for money.
So there is a massive difference between the car (and other) industry and the software industry that I would like to try and highlight.
After spending my time in the saddle getting experience working on some very large projects I can confidently say that I know what I am doing.
Some of my systems are now being used in the front line of today's technology, and I am proud to be able to point out different solutions and say "I did that". What’s more, I did it correctly, and it is still useful many years later.
As well as the bespoke software solutions that I have provided with my company, I had written many huge systems while working for other companies.
I wrote the system that automates Sunblest bakeries, so all bread including Kingsmill is made on my SCADA system. Its the same for Quavers crisps, and a lot of Britain’s pasta.
I wrote simulators and emulator device drivers for Hitachi smart cards and micro controllers, so I can say that today's state of technology with the microchip and smart card systems is partly (maybe even largely) thanks to tools that I generated.
I have also had input to the Ministry of Defence and know that systems I wrote for them are still being used today to help defend our country (Details are bound by the official secrets act).
And I wrote some of the tools for the initial Tandem systems that were the building blocks for online banking.
So now that I own my own business, why do I face problems when trying to sell my skills to a large company for a cheaper price than other software houses that have half of our experience?
This is an interesting question at the moment, and I think it can have a lot to do with the first impression given merely by the quote.
When a small business like mine tries to approach a customer to let them know that we are the best people to provide their software system, then we can always hit a problem because we are competing with professional sales staff from other companies. I know that when trying to sell something then, a sales professional is going to be better than a software engineer, but is that really what the customer wants? Problems that can arise from this is that the software engineers cannot actually provide half of the ‘blag’ that a sales person has said to get the job, and this is where projects fall down (NHS and Passport office are prime examples).
So on top of a sales professional knowing to say exactly what the customer wants to hear, what else could be tipping the scales away from small businesses on getting these contracts?
I know that larger software provider companies have many expenses including the following: employing a sales team, an accountant, a secretary, the director probably doesn’t know too much about computers but will take his wage, and the office rental. This will all have to come out of an invoice for work. The actual percentage of software engineers that will be doing the useful work that the customer is paying for probably makes up only 50% of the company expenses.
After looking at some of these larger jobs that have gone wrong like the NHS system, and the Passport office I can see clearly what went wrong, and where the inexperience was. I can probably take a guess that it was a very good sales person / consultant that sold the system to the customer while the actual experience of the programmers / team just couldn’t match the blag. The result of this is there is a system that has cost millions, but is of no use to anyone, and it will end up costing double to rewrite it to a state that it can be used.
Its not just these high profile jobs however, I see it everywhere in the current climate. A leading motor breakdown recovery company has just changed their computer system to automate everything and it isn't working. The offices are still working on paper 2 months after the system was supposed to be commissioned because once going live, the software providers realise that all of the current smaller systems just cannot talk to each other. So in reality - these solutions have sent the business 2 steps backwards.
So to highlight the problem again:
When I am in competition with a sales person giving it the spiel about what his team can do and why he is charging £1200 per day, how can I convince the customer that the reason I am charging under half of that is because I want his money to be spent on the solution, and not the running of all areas of my business.
How can I get the customer over the first impression of us being a small two bit software house, and gain confidence that we have a fantastic customer satisfaction rate?
Finally how can I convince him that this job isn't beyond our capabilities?
Do I just double my prices? I know that when approaching big companies in the past that we have been ignored purely on the quote. One of our quotes was a quarter of another company and I received a phone call telling me that I may not appreciate just how big the system was. The truth was I knew what was involved perhaps more than the sales person that sold them the solution.
Without naming names that was for a London borough community website, and a year and a half later, I still haven’t seen the finished product live. I confidently said I would have it finished mid 2006 if I was to do it.
Another large chocolate manufacturer rejected a quote purely because we didn’t have a permanent office and overheads like the accountants, sales staff, and all of the other things that cost money but don’t produce useful systems or end products.
We always lose out on government solutions, even though we have successfully produced these solutions in the past while working through other companies.
I guess half of this business is actually blag. If you can learn to give a customer a bit of flannel and make out that you are selling a prestige badge (back to the cars analogy) then you will have more chance of landing the work. So double your prices for no reason and all of a sudden the customer thinks "They must be good". It seems to speak volumes over actual reputation and previous work.
I'm not too sure about how to get this perception of badge prestige. Can it be done with image, and a nice website? I think that makes a good first impression, but ultimately you are going to need a bit of the expertise in schmoozing to be able to win over the customer and land that contract.
It perhaps goes to show that the age of getting out there and networking isn’t dead yet, and face to face will always take you higher than online marketing.
I have put down some interesting thoughts here, and I have raised some questions in my own mind while writing this. I will come back to this topic, later on. For now I want to keep trying with the online marketing question and see where I can take us before I jump into the sales world of ‘blagging’.
Please feel free to comment on anything you have read in this blog.
The main underlying question is:
Why should we have to charge £1000+ a day to get the big contracts?
It's not a bad thing I guess if you can keep getting those contracts, but consider the following scenario:
Buying a car.
When buying a car you don’t go for the cheapest because you perhaps want a little bit of luxury (say an air bag and an alarm).
You wouldn’t buy the most expensive car because you know that in this industry you can sometimes pay a lot for essentially the badge on the bonnet.
So you would read reviews, and take test drives and weigh it up and try and find something in the middle that offers good value for money.
So there is a massive difference between the car (and other) industry and the software industry that I would like to try and highlight.
After spending my time in the saddle getting experience working on some very large projects I can confidently say that I know what I am doing.
Some of my systems are now being used in the front line of today's technology, and I am proud to be able to point out different solutions and say "I did that". What’s more, I did it correctly, and it is still useful many years later.
As well as the bespoke software solutions that I have provided with my company, I had written many huge systems while working for other companies.
I wrote the system that automates Sunblest bakeries, so all bread including Kingsmill is made on my SCADA system. Its the same for Quavers crisps, and a lot of Britain’s pasta.
I wrote simulators and emulator device drivers for Hitachi smart cards and micro controllers, so I can say that today's state of technology with the microchip and smart card systems is partly (maybe even largely) thanks to tools that I generated.
I have also had input to the Ministry of Defence and know that systems I wrote for them are still being used today to help defend our country (Details are bound by the official secrets act).
And I wrote some of the tools for the initial Tandem systems that were the building blocks for online banking.
So now that I own my own business, why do I face problems when trying to sell my skills to a large company for a cheaper price than other software houses that have half of our experience?
This is an interesting question at the moment, and I think it can have a lot to do with the first impression given merely by the quote.
When a small business like mine tries to approach a customer to let them know that we are the best people to provide their software system, then we can always hit a problem because we are competing with professional sales staff from other companies. I know that when trying to sell something then, a sales professional is going to be better than a software engineer, but is that really what the customer wants? Problems that can arise from this is that the software engineers cannot actually provide half of the ‘blag’ that a sales person has said to get the job, and this is where projects fall down (NHS and Passport office are prime examples).
So on top of a sales professional knowing to say exactly what the customer wants to hear, what else could be tipping the scales away from small businesses on getting these contracts?
I know that larger software provider companies have many expenses including the following: employing a sales team, an accountant, a secretary, the director probably doesn’t know too much about computers but will take his wage, and the office rental. This will all have to come out of an invoice for work. The actual percentage of software engineers that will be doing the useful work that the customer is paying for probably makes up only 50% of the company expenses.
After looking at some of these larger jobs that have gone wrong like the NHS system, and the Passport office I can see clearly what went wrong, and where the inexperience was. I can probably take a guess that it was a very good sales person / consultant that sold the system to the customer while the actual experience of the programmers / team just couldn’t match the blag. The result of this is there is a system that has cost millions, but is of no use to anyone, and it will end up costing double to rewrite it to a state that it can be used.
Its not just these high profile jobs however, I see it everywhere in the current climate. A leading motor breakdown recovery company has just changed their computer system to automate everything and it isn't working. The offices are still working on paper 2 months after the system was supposed to be commissioned because once going live, the software providers realise that all of the current smaller systems just cannot talk to each other. So in reality - these solutions have sent the business 2 steps backwards.
So to highlight the problem again:
When I am in competition with a sales person giving it the spiel about what his team can do and why he is charging £1200 per day, how can I convince the customer that the reason I am charging under half of that is because I want his money to be spent on the solution, and not the running of all areas of my business.
How can I get the customer over the first impression of us being a small two bit software house, and gain confidence that we have a fantastic customer satisfaction rate?
Finally how can I convince him that this job isn't beyond our capabilities?
Do I just double my prices? I know that when approaching big companies in the past that we have been ignored purely on the quote. One of our quotes was a quarter of another company and I received a phone call telling me that I may not appreciate just how big the system was. The truth was I knew what was involved perhaps more than the sales person that sold them the solution.
Without naming names that was for a London borough community website, and a year and a half later, I still haven’t seen the finished product live. I confidently said I would have it finished mid 2006 if I was to do it.
Another large chocolate manufacturer rejected a quote purely because we didn’t have a permanent office and overheads like the accountants, sales staff, and all of the other things that cost money but don’t produce useful systems or end products.
We always lose out on government solutions, even though we have successfully produced these solutions in the past while working through other companies.
I guess half of this business is actually blag. If you can learn to give a customer a bit of flannel and make out that you are selling a prestige badge (back to the cars analogy) then you will have more chance of landing the work. So double your prices for no reason and all of a sudden the customer thinks "They must be good". It seems to speak volumes over actual reputation and previous work.
I'm not too sure about how to get this perception of badge prestige. Can it be done with image, and a nice website? I think that makes a good first impression, but ultimately you are going to need a bit of the expertise in schmoozing to be able to win over the customer and land that contract.
It perhaps goes to show that the age of getting out there and networking isn’t dead yet, and face to face will always take you higher than online marketing.
I have put down some interesting thoughts here, and I have raised some questions in my own mind while writing this. I will come back to this topic, later on. For now I want to keep trying with the online marketing question and see where I can take us before I jump into the sales world of ‘blagging’.
Please feel free to comment on anything you have read in this blog.
Thursday, 22 February 2007
Successful search engine optimisation
While trying to learn something about Search Engine Optimisation, I had a customer that wanted their website promoting.
This was great as it gave me the opportunity to hone my skills while earning a little bit of money from it. This opportunity would hopefully allow me to get some experience and reputation to say that our company can now offer successful search engine optimisation and a solid online marketing plan for other small businesses that want to raise their web presence.
My task:
The main search engines to optimise for were the main 3 for the UK and .COM so that was:
www.google.com
www.google.co.uk
www.yahoo.com
www.yaho.co.uk
www.msn.com
www.msn.co.uk
and I was optimising mainly for the following 3 search terms:
CIM, CMI, ISMM
With a view to secondary optimisation for the following search terms:
marketing course, Marketing qualification, Marketing course London, CIM Course, CIM London, and CIM qualification
I think I have come into this at the right time because things are changing, especially with Google. They have released a lot more tools recently to help people like me to monitor, test and plan my Search Engine Optimisation strategy. These tools are Webmasters tools including sitemaps, and Google Analytics.
Last year they changed the way that they were going to index the internet. It was becoming more apparent that they weren’t going to be able to hold everything public that is on the net, so they had to think about dropping old content, and keeping the useful stuff. This was the ‘BIG DADDY’ update and it showed a way forward that they are aiming to stop tricksters from pushing their search results to the top using lazy methods.
More recently (well currently) from January to March 2007 they are making more updates to their search spiders and they are totally changing the way in which it works. There is a lot of speculation now about the way in which this will work, and people are keeping an eye on what Matt Cutts has got to say on the issue, but it looks like it will be another step to stop quick fix methods and to reward people who have put in the legwork.
Anyway, Since the start of the year and trying this out, I have been keeping records of search positions for certain words for my customer’s company, and I am proud to say that I have jumped him in the search results from around 150th in the list now up to 7th so they are now on the first page.
I am proud of my efforts because it means that I was working on the right tracks, and I believe that I know what to do as well as what to steer clear of in future.
I will now be advertising that we can help with Search Engine Optimisation as one of our skills on our company website.
Regards,
Lindsay.
This was great as it gave me the opportunity to hone my skills while earning a little bit of money from it. This opportunity would hopefully allow me to get some experience and reputation to say that our company can now offer successful search engine optimisation and a solid online marketing plan for other small businesses that want to raise their web presence.
My task:
The main search engines to optimise for were the main 3 for the UK and .COM so that was:
www.google.com
www.google.co.uk
www.yahoo.com
www.yaho.co.uk
www.msn.com
www.msn.co.uk
and I was optimising mainly for the following 3 search terms:
CIM, CMI, ISMM
With a view to secondary optimisation for the following search terms:
marketing course, Marketing qualification, Marketing course London, CIM Course, CIM London, and CIM qualification
I think I have come into this at the right time because things are changing, especially with Google. They have released a lot more tools recently to help people like me to monitor, test and plan my Search Engine Optimisation strategy. These tools are Webmasters tools including sitemaps, and Google Analytics.
Last year they changed the way that they were going to index the internet. It was becoming more apparent that they weren’t going to be able to hold everything public that is on the net, so they had to think about dropping old content, and keeping the useful stuff. This was the ‘BIG DADDY’ update and it showed a way forward that they are aiming to stop tricksters from pushing their search results to the top using lazy methods.
More recently (well currently) from January to March 2007 they are making more updates to their search spiders and they are totally changing the way in which it works. There is a lot of speculation now about the way in which this will work, and people are keeping an eye on what Matt Cutts has got to say on the issue, but it looks like it will be another step to stop quick fix methods and to reward people who have put in the legwork.
Anyway, Since the start of the year and trying this out, I have been keeping records of search positions for certain words for my customer’s company, and I am proud to say that I have jumped him in the search results from around 150th in the list now up to 7th so they are now on the first page.
I am proud of my efforts because it means that I was working on the right tracks, and I believe that I know what to do as well as what to steer clear of in future.
I will now be advertising that we can help with Search Engine Optimisation as one of our skills on our company website.
Regards,
Lindsay.
Sunday, 18 February 2007
Anglia software developers - how far afield do we go.
I thought I would write a little something about my marketing findings and the way that standard search engine optimisation (SEO) seems to be pulling solutions away from geographic locations. This is also generating new problems for customers who are looking for a bespoke I.T. solutions provider and would prefer to find one near to them.
altFusion is based in Anglia (offices in Cambridge and Peterborough). I would say that only about twenty five percent of our customers are actually based in the Anglia region however. Currently there's the Cambridge Professional Academy based in Cambridge, The Edge Agency based in Elseworth, BEA building and clay products based in Huntingdon, and St Edmundsbury and Uttlesford Councils.
This doesn’t usually produce a problem in that we can work remotely, and would only need to meet the customer once to gain their trust and then we can be left to work and communicate through the internet to build their bespoke applications.
Some solutions do require more travelling. We have had to travel to places like Westminster and to the Welsh National Assembly a lot more for researching and systems implementation.
As I have said earlier, some customers might want to find a solutions provider that lives close to them as it gives them a piece of mind that they can visit any time and keep more of an eye on their solution/application to aid them with their project control. But with the communications revolution at the stage where it is now, it allows the same trust and control to be built up no matter how far apart the solutions providers and customers may be.
One main example of the way this may be hurting customers finding providers is; recently I received a request from a company in Leeds who used an American website to find a UK software application programmer. The website was taking bids in dollars only - so was meant for USA contracts to be advertised and found.
The truth is that their solution was a simple back office product using Coldfusion and MySQL, and chances are there would probably be a solutions provider that could of done it for them that are based within 2 or 3 miles of their offices.
It seems a shame that they now have to pay this USA company royalties and go through their Escrow payments system, and lose more money to try and find their solutions provider, when they are probably working to a set budget for the whole software application anyway.
One very good way that I like of getting around this problem is the Google Maps directory, and the Microsoft Local directories of companies. I believe that this will revolutionise the way that customers can find people to provide applications, programs or anything really. I would like to see more of gmaps and MS Local being used in other areas of the web say in things like ebay bids, so that you can know how far away something is from you visually and instantly, to see if you would rather collect it yourself, than pay the delivery charge.
I think that wanted ads and requests would also benefit from these mapping services greatly so that you can request something and specify a radius from a central point of where you would like that request answered. This would make the sourcing of solutions providers vastly more efficient for the company with the problem, and then the money spent on a solution could be spent more on its development rather on the advertising and procurement process.
I do have a lot of experience with writing Google gmaps solutions, and I guess I could easily write something to be used with that to answer this problem, but I am dubious at the moment until the great war of who will come out on top has been answered: Google maps or Microsoft Local.
Just as a footnote, I think that Yahoo have lost out on this war. I have seen their local directories, and I tried to get my company listed with them, but they say that their directory listings for the UK are taken from the BT phone book listings. When exploring this further and seeing if I could get us listed with BT so that in turn we could then get listed on Yahoo local directories, I found out that it costs over £300 per year to do this. For this reason I think Yahoo will only ever have a local directory of large businesses with a large marketing budget.
Google’s free way of sending you a PIN number to your location to prove that you are where you say you are will allow them to stay secure, not get full of spam companies and will allow them to keep a FAR more substantial listing of all businesses.
Microsoft take their UK local listings from Thomson Local which allows a free listing so they will also keep secure and allow smaller businesses with low marketing budgets to keep local listings on there.
So my conclusion is there may be an area where bespoke systems can still solve local searching of different things, adding to the functionality of Google maps and/or Microsoft Local. Hopefully I can start to identify some of these and see if I can be one of the providers of these systems. I think for a company's potential customers trying to procure services, then steering them away from a normal search engine and results towards this geographic search could be a benefit to them as well.
altFusion is based in Anglia (offices in Cambridge and Peterborough). I would say that only about twenty five percent of our customers are actually based in the Anglia region however. Currently there's the Cambridge Professional Academy based in Cambridge, The Edge Agency based in Elseworth, BEA building and clay products based in Huntingdon, and St Edmundsbury and Uttlesford Councils.
This doesn’t usually produce a problem in that we can work remotely, and would only need to meet the customer once to gain their trust and then we can be left to work and communicate through the internet to build their bespoke applications.
Some solutions do require more travelling. We have had to travel to places like Westminster and to the Welsh National Assembly a lot more for researching and systems implementation.
As I have said earlier, some customers might want to find a solutions provider that lives close to them as it gives them a piece of mind that they can visit any time and keep more of an eye on their solution/application to aid them with their project control. But with the communications revolution at the stage where it is now, it allows the same trust and control to be built up no matter how far apart the solutions providers and customers may be.
One main example of the way this may be hurting customers finding providers is; recently I received a request from a company in Leeds who used an American website to find a UK software application programmer. The website was taking bids in dollars only - so was meant for USA contracts to be advertised and found.
The truth is that their solution was a simple back office product using Coldfusion and MySQL, and chances are there would probably be a solutions provider that could of done it for them that are based within 2 or 3 miles of their offices.
It seems a shame that they now have to pay this USA company royalties and go through their Escrow payments system, and lose more money to try and find their solutions provider, when they are probably working to a set budget for the whole software application anyway.
One very good way that I like of getting around this problem is the Google Maps directory, and the Microsoft Local directories of companies. I believe that this will revolutionise the way that customers can find people to provide applications, programs or anything really. I would like to see more of gmaps and MS Local being used in other areas of the web say in things like ebay bids, so that you can know how far away something is from you visually and instantly, to see if you would rather collect it yourself, than pay the delivery charge.
I think that wanted ads and requests would also benefit from these mapping services greatly so that you can request something and specify a radius from a central point of where you would like that request answered. This would make the sourcing of solutions providers vastly more efficient for the company with the problem, and then the money spent on a solution could be spent more on its development rather on the advertising and procurement process.
I do have a lot of experience with writing Google gmaps solutions, and I guess I could easily write something to be used with that to answer this problem, but I am dubious at the moment until the great war of who will come out on top has been answered: Google maps or Microsoft Local.
Just as a footnote, I think that Yahoo have lost out on this war. I have seen their local directories, and I tried to get my company listed with them, but they say that their directory listings for the UK are taken from the BT phone book listings. When exploring this further and seeing if I could get us listed with BT so that in turn we could then get listed on Yahoo local directories, I found out that it costs over £300 per year to do this. For this reason I think Yahoo will only ever have a local directory of large businesses with a large marketing budget.
Google’s free way of sending you a PIN number to your location to prove that you are where you say you are will allow them to stay secure, not get full of spam companies and will allow them to keep a FAR more substantial listing of all businesses.
Microsoft take their UK local listings from Thomson Local which allows a free listing so they will also keep secure and allow smaller businesses with low marketing budgets to keep local listings on there.
So my conclusion is there may be an area where bespoke systems can still solve local searching of different things, adding to the functionality of Google maps and/or Microsoft Local. Hopefully I can start to identify some of these and see if I can be one of the providers of these systems. I think for a company's potential customers trying to procure services, then steering them away from a normal search engine and results towards this geographic search could be a benefit to them as well.
Monday, 5 February 2007
It seems that writing testing tools arent really going to work
I have spent a week trying to see if I can write a nifty little DotNet site to help test out some of the SEO things I am doing.
One thing that I found out that was taking ages was to see where a web site is coming in the search results.
To give an example, Google analytics gives a wealth of information, and lets you know where people are coming to your site from, and all manner of things you can analyse. Also the Google webmaster tools are a fantastic wealth of information about how the bots are analysing the site, and what is right and wrong.
Of course this isn't what the customer cares about though. What the customer wants to know is when I type in "XXX" where does my site come up in the results? and when will it be in the top 10? This took a while to test.
I have already mentioned that one customer was http://www.professionalacademy.com and they wanted to be coming higher in the searches for CIM, CIM course, and marketing course so that they dont have to rely on Adwords.
Now to test this, they want to also know where they come in www.google.com, www.google.co.uk, www.yahoo.com, www.yahoo.co.uk, www.msn.com, and www.msn.co.uk
So to perform one test I would go into www.google.com type in CIM, get the results, and then do a search on "professionalacademy" to see how far down the list the website is mentioned. I then do it for the other 5 search engines, and then I have to go through all search engines again for the other 2 search phrases. That is 18 full searches and positions to find just to test 3 search phrases.
This just takes up far too much time, and most time is then spent on testing than on actual SEO. This is then made worse when there are 10 search phrases to test for all 6 search engine URLs.
So I went away and started a nice little ASP.NET project to do it automatically for me.
Here is a list of the problems and why no body else should really bother doing the same.
Google JAVA Search API
Firstly to mention the Google JAVA Search API. This is the replacement of the old Google SOAP API. Now if you could use the old SOAP API then you could do a search, get 100 results in as XML and search through them for your position. The trouble is however if you didnt get an API Key before December 2006 then you cannot get one now and are tied in to using the JAVA API. The JAVA API doesnt allow a return of 100 results to be read by your program. It shows 8 results that are displayed inside their own JAVA viewer plugin. I dont know if Google are trying to stop SEO people just running searches to test the position of their website but I cannot now find a way to do it, outside of the original manual way.
Yahoo search API.
There are 2 ways to search using the Yahoo way. A plug in SDK, or a webservice (WSDL). Neither way gives accurate results. After putting the search terms in, and playing around with settings and flags I just cannot get CIM to show professionalacademy in the same place as if I go onto www.yahoo.com and www.yahoo.co.uk and perform the same test manually.
msn Seach API
Microsoft have got a plug in SDK run by Microsoft Live which is similar to the Yahoo one. It also has the same problems. I have managed to match the results up on one www.msn.com world search. But I have also found that a world search on www.msn.com shows different results to a world search on www.msn.co.uk, the same as a uk search on www.msn.com will show a different list to a uk search on www.msn.co.uk
After looking into all of these problems a little bit more I was put in touch with somebody who had done testing of their own, and they came up with similar results to me. Their posting of the search results is here.
Now after it took me a day to write the testing web site but another 4 days to try and hone in the search results to what a search engine actually shows an average user, I am afraid that I have to come to the conclusion that these searching APIs arent really worth playing with. A customer will not believe your testing if what you say doesnt match what they will see when they go onto the website and type in a search term and check the position themselves. They will then rubbish all of the rest of the testing that these APIs bring up.
I now believe that perhaps if I can, I should try and enter the website search engines themselves. Perform the POST that a Submit button would do, and then parse the HTML that is returned. This would then match totally what a customer would see when they double check my testing.
I will keep a record on here if I can write such a test environment becaues I believe that this could become useful to others, and might be a software tool worth putting up on our website.
L.
One thing that I found out that was taking ages was to see where a web site is coming in the search results.
To give an example, Google analytics gives a wealth of information, and lets you know where people are coming to your site from, and all manner of things you can analyse. Also the Google webmaster tools are a fantastic wealth of information about how the bots are analysing the site, and what is right and wrong.
Of course this isn't what the customer cares about though. What the customer wants to know is when I type in "XXX" where does my site come up in the results? and when will it be in the top 10? This took a while to test.
I have already mentioned that one customer was http://www.professionalacademy.com and they wanted to be coming higher in the searches for CIM, CIM course, and marketing course so that they dont have to rely on Adwords.
Now to test this, they want to also know where they come in www.google.com, www.google.co.uk, www.yahoo.com, www.yahoo.co.uk, www.msn.com, and www.msn.co.uk
So to perform one test I would go into www.google.com type in CIM, get the results, and then do a search on "professionalacademy" to see how far down the list the website is mentioned. I then do it for the other 5 search engines, and then I have to go through all search engines again for the other 2 search phrases. That is 18 full searches and positions to find just to test 3 search phrases.
This just takes up far too much time, and most time is then spent on testing than on actual SEO. This is then made worse when there are 10 search phrases to test for all 6 search engine URLs.
So I went away and started a nice little ASP.NET project to do it automatically for me.
Here is a list of the problems and why no body else should really bother doing the same.
Google JAVA Search API
Firstly to mention the Google JAVA Search API. This is the replacement of the old Google SOAP API. Now if you could use the old SOAP API then you could do a search, get 100 results in as XML and search through them for your position. The trouble is however if you didnt get an API Key before December 2006 then you cannot get one now and are tied in to using the JAVA API. The JAVA API doesnt allow a return of 100 results to be read by your program. It shows 8 results that are displayed inside their own JAVA viewer plugin. I dont know if Google are trying to stop SEO people just running searches to test the position of their website but I cannot now find a way to do it, outside of the original manual way.
Yahoo search API.
There are 2 ways to search using the Yahoo way. A plug in SDK, or a webservice (WSDL). Neither way gives accurate results. After putting the search terms in, and playing around with settings and flags I just cannot get CIM to show professionalacademy in the same place as if I go onto www.yahoo.com and www.yahoo.co.uk and perform the same test manually.
msn Seach API
Microsoft have got a plug in SDK run by Microsoft Live which is similar to the Yahoo one. It also has the same problems. I have managed to match the results up on one www.msn.com world search. But I have also found that a world search on www.msn.com shows different results to a world search on www.msn.co.uk, the same as a uk search on www.msn.com will show a different list to a uk search on www.msn.co.uk
After looking into all of these problems a little bit more I was put in touch with somebody who had done testing of their own, and they came up with similar results to me. Their posting of the search results is here.
Now after it took me a day to write the testing web site but another 4 days to try and hone in the search results to what a search engine actually shows an average user, I am afraid that I have to come to the conclusion that these searching APIs arent really worth playing with. A customer will not believe your testing if what you say doesnt match what they will see when they go onto the website and type in a search term and check the position themselves. They will then rubbish all of the rest of the testing that these APIs bring up.
I now believe that perhaps if I can, I should try and enter the website search engines themselves. Perform the POST that a Submit button would do, and then parse the HTML that is returned. This would then match totally what a customer would see when they double check my testing.
I will keep a record on here if I can write such a test environment becaues I believe that this could become useful to others, and might be a software tool worth putting up on our website.
L.
Thursday, 4 January 2007
My First Blog
Hi there, I have just signed up for this and I am not sure what to write here so I will just introduce meself.
I am co founder of a UK software house. At the moment I am upgrading a web site and application for a CIM ISMM and CMI training company. I wont run on too long about that. Other jobs and interests I have are writing 3D games. I have come up through the ranks of poking pixels and writing games for the C64 and have recently completed a nice 3D far cry style game on the PC using the TV3D engine. I am looking forward to getting to grips wth the XNA and seeing what I can write cross platform for the 360 and PC.
Although I am also very excited about the new Wii, my GF keeps running around saying I want a Wii. I think there is a lot of scope for them allowing homebrew flash games to be written for it and I wouldnt mind seeing a conversion of the Yeti Sports put on there, but I guess that will come with time.
Anyway that is my first post.
This is me.
I will speak more in future and find out a lot more about what this blogging is but for now,
have a nice 2007 :)
Lindsay.
I am co founder of a UK software house. At the moment I am upgrading a web site and application for a CIM ISMM and CMI training company. I wont run on too long about that. Other jobs and interests I have are writing 3D games. I have come up through the ranks of poking pixels and writing games for the C64 and have recently completed a nice 3D far cry style game on the PC using the TV3D engine. I am looking forward to getting to grips wth the XNA and seeing what I can write cross platform for the 360 and PC.
Although I am also very excited about the new Wii, my GF keeps running around saying I want a Wii. I think there is a lot of scope for them allowing homebrew flash games to be written for it and I wouldnt mind seeing a conversion of the Yeti Sports put on there, but I guess that will come with time.
Anyway that is my first post.
This is me.
I will speak more in future and find out a lot more about what this blogging is but for now,
have a nice 2007 :)
Lindsay.
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